With only 11 ingredients that are all natural and based on new research.

Studies were conducted by Princeton Consumer Research. Their findings support the claim that our moisturizer is "safe for skin", "clinically proven", "kind to skin", etc. View the full document here.

Our formula doesn't clog your pores.

We NEVER test on animals.

Parabens can interfere with hormone production. We're committed to keeping you and your skin healthy.

Sulfates can strip away natural oils leading to dry and damaged skin.

Fragrances are filled with chemicals that can have all sorts of effects on your skin.

Our formula is made to provide moisture to all skintypes.